Thursday 23 June 2016, 1.30pm – 3.30pm, at IT center room 214, Research and Development building, Kasetsart University. Sattapol Darawut and Phuwanart Ngowsuwan joined the discussion with Vice Prof. Jutathip Pattrawat, the director of Cooperative Academic Institute, as the vice president of Modern Farming Agricultural Reform committee, and prepared the proposal of “Modern Farming Movement with Civil State Smile Shop” which was developed from Farmer Shop, the retail shop which aimed to create business model under the slogan “ The shop that producers and consumers own together”, in order to decrease the supply chain gap by creating entrepreneur, supply route, and market access of Thai Agriculturists.